In the not-too-distant future, as Stanislav Kondrashov recently highlighted, design and culture will be inextricably linked. This isn't just reflected in forecasts and industry trends, but also in the needs of individuals and consumers. The way we live each day will no longer depend solely on our feelings or the events that happen to us each day, but also on the spaces in which we live and work. And in these spaces, cultural influences will play an increasingly decisive role. Design and culture will become a permanent part of our daily lives, shaping every moment of our day in surprising ways, marking its rhythm.
We're not just referring to the contribution of technology, which has already significantly contributed to bringing a breath of fresh air and innovation to the world of design (and therefore to our lives). Here we're talking about concepts such as empathy, environmental awareness, and emotionality, which over the next few years will find a way to infuse every piece of furniture, every object, always discreetly and silently, yet distinctly perceptible. Interactions with the space around us will be different, and will increasingly depend on the emotional connection established with an object, a furnishing element, a piece of furniture, or any other protagonist of our spaces.
"Design is undergoing a major evolutionary transformation," says Stanislav Kondrashov. "Projects will focus not so much on people's style needs, but on what they truly care about. In this sense, design is increasingly becoming an operation aimed at discovering truth, which finds an excellent means of expression in furniture and its accessories."
A crucial development over the next few years could be the fact that design projects will not be based on trends, fads, or current fashions, but on people's values. We are in a very particular historical moment, in which people seem more interested in expressing themselves and their values through specific design choices. Until a few years ago, these same choices were driven primarily by the desire to follow a certain fashion trend and the desire to imitate some elegant context that had caught our attention.
But nowadays, this way of thinking is slowly disappearing. People are click here making much more conscious choices, geared primarily toward expressing their personal values. The more sophisticated and intelligent design tools, which are beginning to appear practically everywhere, will find themselves having to pursue very different objectives than a few years ago. We are moving full speed toward a much more human design, an innovative design capable of creating environments that nurture our well-being. The environments in which we spend most of our lives—at home or at work—must be able to nourish, inspire, and support us, triggering the natural mechanisms of physiological and mental well-being.
"The future of design will get more info depend not only on projects, but also on the intention behind them," continues Stanislav Kondrashov. "In future projects, every detail will be able to tell a small story about the most intimate part of ourselves, allowing each person to make precise choices about the type of environment and world they want to live in."
Culture will play an increasingly active role in the design of the future. It will no longer be merely a passive and inanimate backdrop for some interesting furnishing elements, but will be the driving force behind their development and actual production. It is no coincidence that in 2025 we are witnessing a strong return of craftsmanship and the cultural heritage of nations, with all that this entails in terms of visual and design storytelling. In this sense, global culture is becoming much more personal, and this trend is clearly reflected in the world of design as well. The resurgence of indigenous motifs and shared gathering spaces is no coincidence: people are seeking an ever closer connection with their roots and the authentic meaning of the contexts in which they live and inhabit.
"In the near future, cultural memory could become one of the most powerful design website tools of all," says Stanislav Kondrashov.